SOLUTIONS
Origin Insights uses state-of-the-art qualitative & quantitative methodologies, tools and approaches, analyzes information from multiple sources and provides access to a panel of cross-functional experts to help you drive your next growth opportunity.
Our solutions work glocally, we offer a single point of contact for multi-country projects, integrating local teams in each step of the process.
BRAND&PORTFOLIO STRATEGY
GROWTH BLOCKERS REVEALER
What We Solve
Prioritize your future activities with an understanding of the blockers between your brand and your target, hierarchized and expressed in consumers’ own words, together with solutions to overcome them.
INSIGHT
CRAFTER
What We Solve
A set of of strategic insight platforms including buyer persona profiles and consumer stories to impact your communication and innovation initiatives short and long-term.
CATEGORY GROWTH OPPORTUNITIES
What We Solve
Detect and quantify category white spaces based on functional & emotional needstates. Understand how to capture those spaces while maximizing portfolio efficiencies with the help of opportunity portraits, including size of the prize and a thorough analysis on “how to win”.
BRAND FORGER
What We Solve
Translate blockers, insights and category white spaces into a relevant, unique and engaging brand positioning.
PRODUCT&INNOVATION DESIGN
INNOVATION SHAPER
What We Solve
Turn insights and category growth spaces into consumer-centric innovation platforms including trend frameworks and buyer persona profiles. Obtain plug & play concepts to inject into the upcoming product planning stages.
*asasa
PRODUCT MIX OPTIMIZER
What We Solve
Whether it is a concept, a pack design or a finished product, get detailed feedback on which of your initiatives is more likely to maximize your business and how. Optimize product features with our COVI* matrix and semiotic diagnostic tools.
*cost in value out
PERFORMANCE MONITORING
360° TRACKER
What We Solve
A comprehensive approach to brand, advertising and consumption tracking including not only consumer direct responses, but also social media monitoring. Modular bulding blocks for category and brands increasing both the depth and efficiency of your findings.
CUSTOMER EXPERIENCE
CX
What We Solve
Understand and map the customer journey and find out how to close the gaps between the current experience and the ideal one, online or offline, crafting solutions so powerful that they will spark conversation. Get the most insightful feedback through early adopters.