Whenever a client comes to us with a project, our first question is WHY. Our second question is WHY, again. And the third, yes you guessed it, is also WHY.

The why is at the root of growth. It’s the problem underneath the what of your solution. And only when we know a problem deeply and understand it in all its aspects, we see things that are not obvious. At every step of any marketing process, some of the most fundamental truths come from a deep understanding of problems rather than solutions.

At Origin Insights we believe that loving the problem is the secret ingredient to transforming potential into business value. And this is a principle we apply to everything we do, whether it’s with our customers, consumers or suppliers.

At Origin we fell in love with the problem, not the solution.