Our Team
The Origin Insights team represents a dynamic combination of entrepreneurs, passionate research experts, strategy consultants, marketing innovators, design-loving architects and sociologists, who collectively have up to 120 years of experience in front-line client-side and agency roles.
This unique group is composed of individuals of diverse nationalities, fluent in 10 different languages, which cultivates an inherent cultural diversity and fosters cross-functional understanding within the team.
Mar Serrán
CEO & Founder
Mar Serrán is a market research leader, known for her innovations in Origin Insights. With experience in both global and local positions, and having worked both agency and client-side, Mar combines a deep understanding of consumer insights with a strategic vision that has had a significant impact on the direction and growth of the company. Her leadership is characterized by a customer-centric approach, driving Origin Insights to new levels of operational excellence and industry leadership.
Elena Deolano
CMO & Partner
Elena de Olano brings extensive experience in various marketing leadership roles within the FMCG industry, with both global and local responsibilities. Fluent in several languages and skilled at navigating diverse cultures, she is adept at translating consumer data and insights into brand strategies that truly impact and promote business growth. Because he firmly believes that the best strategies begin with a deep understanding of human behavior.
Albert Ramirez
Chief Operating Officer
Albert Ramirez is an executive leader with a strong management track record in the market research industry, recognized for driving operational efficiency and innovation in complex organizations, with expertise in business strategy, operations and project management. His customer-centric approach and leadership skills make him a key driver of Origin's success, playing a crucial role in the execution of the corporate vision and operational excellence.
Nathalie Kramers
Head of Strategy and Innovation
Nathalie Kramers is a professional with more than 30 years of experience in innovation, brand strategy, workshop moderation and qualitative research. As a Dutch citizen and fluent in several languages, she has leveraged her language skills and cultural understanding to excel in her field. He worked in one of the world's largest consulting and analysis agencies in London, Paris and Barcelona, had his own agency and is now part of Origin. Nathalie has a passion for discovering valuable insights that drive business growth, and her extensive international experience allows her to deeply understand and appreciate diverse cultures.
Migle Malinovskyte
Insight Consultant
Migle Malinovskyte is an insights consultant with extensive experience in quantitative and qualitative research, project management and market analysis. He has worked in several consulting agencies in France and Spain. With a PhD in Innovation Management and a track record of impactful results, Migle excels in dynamic and demanding environments. Multilingual and with a global perspective, he brings a unique vision to each project.
Berta Faura
Insight Consultant
Berta Faura is a versatile market researcher with experience in qualitative and quantitative methods. His background includes both research agencies and client-side roles, which has given him a comprehensive understanding of the industry. To effectively connect agency expertise with client insight to drive impactful business decisions.
Jose Antonio Fernandez
Data Scientist
Jose Antonio Fernandez is an expert in the world of data, with skills ranging from mastery of analytical tools to programming and data visualization. He has led projects in data analysis and database processing, as well as participated in online marketing and web development. His background in statistics and diverse work experience highlight his organizational skills, attention to detail and commitment to data analysis.
Simona Assiero Bra
Accounting & Data Visualization
Simona Assiero Bra has started her journey as an architect in an international architecture workshop, where she has led a multicultural team and coordinated large-scale international projects. Now, at Origin Insights, he has made the world of numbers and data visualization his own by merging it with his passion for communicating ideas effectively and creatively.
Coming from the field of architecture and design, he always tries to enrich his work with creativity and imagination, which he could never give up!
Mayte Villalonga Codina
Technical Support & Data Visualization
Mayte Villalonga has more than 30 years of professional experience, providing solid support to the technical and management team in the preparation of reports aimed at communicating visually and effectively the analyses derived from market research. He has a great ability to organize relevant data, design clear and attractive graphs and charts, and highlight the key trends of the study in a concise manner. Her skills combined with her commitment to continuous learning drive her to always look for new ways to optimize processes and come up with innovative ideas.
We'd Love To Hear From You
contact us
Find us Here
- Avinguda de les Corts Catalanes 9-11, 1.1
- 08173 Sant Cugat del Vallès, Barcelona