Our Solutions
Origin Insights uses cutting-edge qualitative and quantitative methodologies, tools and approaches, analyzes information from multiple sources and provides access to a panel of cross-functional experts to help you drive your next growth opportunity.
Our solutions work glocally; We offer a single point of contact for multinational projects, integrating local teams in every step of the process.
BRAND & PORTFOLIO STRATEGY
GROWTH BARRIERS REVEALER
Prioritize your future activities with an understanding of the obstacles between your brand and your objective, ranked and expressed in the words of consumers, along with solutions to overcome them.
INSIGHT
CRAFTER
A set of strategic insights platforms that include buyer persona profiles and consumer stories to impact your short- and long-term communication and innovation initiatives.
CATEGORY GROWTH OPPORTUNITIES
Detect and quantify category blanks based on functional and emotional need states. Understand how to capture those gaps by maximizing portfolio efficiencies with the help of opportunity portraits, including prize size and a thorough “how to win” analysis.
BRAND
BUILDER
Translate category obstacles, ideas and white space into a relevant, unique and engaging brand position.
PRODUCT & INNOVATION DESIGN
INNOVATION SHAPER
Convert insights and growth spaces in the category into consumer-focused innovation platforms, which include trend frameworks and buyer persona profiles. Obtain ready-to-use concepts to integrate into the next stages of product planning.
PRODUCT MIX OPTIMIZER
Whether it's a concept, a packaging design, or a finished product, get detailed feedback on which of your initiatives is most likely to maximize your business and how. Optimize product features with our COVI* (cost-in-value-out) matrix and semiotic diagnostic tools.
PERFORMANCE MONITORING
360° TRACKER
A comprehensive approach to brand, advertising and consumer tracking that includes not only direct consumer responses but also social media monitoring. Modular building blocks for categories and brands that increase both the depth and efficiency of your finds.
CUSTOMER EXPERIENCE
CUSTOMER JOURNEY
Understand and map the customer journey to discover how to close the gaps between the current and ideal experience, whether online or offline, creating solutions so powerful they spark conversations. Get very insightful feedback from early adopters.
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Find us Here
- Avinguda de les Corts Catalanes 9-11, 1.1
- 08173 Sant Cugat del Vallès, Barcelona