Don’t let (bad) concept testing kill your innovation
Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant […]
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It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they
Global and local marketing. How insights can help you align your teams?
«The local marketing team is incapable of doing what we asked them to do». «The global guys have no idea
Debunking the price myth: Is it really the problem?
CMOs are under pressure to increase promotional investment and reduce price. This is a high-risk decision that should not be taken lightly. Consumer research can help.