It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they […]
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they […]
«The local marketing team is incapable of doing what we asked them to do». «The global guys have no idea
CMOs are under pressure to increase promotional investment and reduce price. This is a high-risk decision that should not be taken lightly. Consumer research can help.