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Stuck with your research brief? Many marketers struggle with research briefings, especially if they don’t have access to insights experts […]

Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant

Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they

«The local marketing team is incapable of doing what we asked them to do». «The global guys have no idea

CMOs are under pressure to increase promotional investment and reduce price. This is a high-risk decision that should not be taken lightly. Consumer research can help.