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Activation should be the top priority in your insights’ strategy.
A number of hot topics are dominating the conversation about what will be key in
Mar Serrán
December 19, 2024
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Market research briefing: how to get started.
Stuck with your research brief? Many marketers struggle with research briefings, especially if they don’t
Mar Serrán
November 14, 2024
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Don’t let (bad) concept testing kill your innovation
Many marketers fall in love with new product ideas. They get excited when it comes
Mar Serrán
October 24, 2024
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It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a
Elena de Olano
August 6, 2024
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Global and local marketing. How insights can help you align your teams?
«The local marketing team is incapable of doing what we asked them to do». «The
Elena de Olano
July 25, 2024
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Debunking the price myth: Is it really the problem?
CMOs are under pressure to increase promotional investment and reduce price. This is a high-risk
Mar Serrán
June 10, 2024