Market research briefing: how to get started.

Many marketers struggle with research briefings. If this is the case, you are not alone. The good news is that even if you don’t do a lot of market research, you can still write a good brief if you follow a few tips.

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It’s time to fix your brand tracking

Brand managers need to be bold and move «fixing brand tracking» from the back burner to the top of the priority list. The right brand tracker will help any brand manager identify opportunities and make the right decisions to build brand strength.

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