
AI is already answering surveys. Do you know what this means for your data?
For many years, data quality was not a concern for research buyers. This has changed, and the widespread availability of AI hasn’t helped recently. Discover six ways to protect the quality of your surveys.

Activation should be the top priority in your insights’ strategy.
Turning insights into action should be easy, but they don’t make it into business plans. Discover what you can do to prevent this from happening.

Market research briefing: how to get started.
Many marketers struggle with research briefings. If this is the case, you are not alone. The good news is that even if you don’t do a lot of market research, you can still write a good brief if you follow a few tips.

Don’t let (bad) concept testing kill your innovation
80% of product launches fail. Done right, concept testing can really help you make the right decisions. But don’t let bad concept testing ruin the ideas you really believe in.

It’s time to fix your brand tracking
Brand managers need to be bold and move «fixing brand tracking» from the back burner to the top of the priority list. The right brand tracker will help any brand manager identify opportunities and make the right decisions to build brand strength.

Global and local marketing. How insights can help you align your teams?
Global and local marketing teams get better results when they work together. Insights are a powerful ally in reducing tensions and helping them make decisions based on objective data.