No descartes todavía tus buyer personas
Understanding how to use buyer personas effectively can help organisations align and improve customer centricity. Here are some of the insights we have gathered on how to create and bring to life powerful personas.
AI is already answering surveys. Do you know what this means for your data?
For many years, data quality was not a concern for research buyers. This has changed, and the widespread availability of AI hasn’t helped recently. Discover six ways to protect the quality of your surveys.
Activation should be the top priority in your insights’ strategy.
A number of hot topics are dominating the conversation about what will be key in market research and insights in
Market research briefing: how to get started.
Stuck with your research brief? Many marketers struggle with research briefings, especially if they don’t have access to insights experts
Don’t let (bad) concept testing kill your innovation
Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant
It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they