Activation should be the top priority in your insights’ strategy.
A number of hot topics are dominating the conversation about what will be key in
Mar Serrán
desembre 19, 2024
Market research briefing: how to get started.
Stuck with your research brief? Many marketers struggle with research briefings, especially if they don’t
Mar Serrán
novembre 14, 2024
Don’t let (bad) concept testing kill your innovation
Many marketers fall in love with new product ideas. They get excited when it comes
Mar Serrán
octubre 24, 2024
It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a
Elena de Olano
agost 6, 2024
Global and local marketing. How insights can help you align your teams?
«The local marketing team is incapable of doing what we asked them to do». «The
tech
juliol 25, 2024
