It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a
Elena de Olano
August 6, 2024
Global and local marketing. How insights can help you align your teams?
«The local marketing team is incapable of doing what we asked them to do». «The
Elena de Olano
July 25, 2024
Debunking the price myth: Is it really the problem?
CMOs are under pressure to increase promotional investment and reduce price. This is a high-risk
Mar Serrán
June 10, 2024