{"id":2072,"date":"2024-05-16T11:20:11","date_gmt":"2024-05-16T11:20:11","guid":{"rendered":"https:\/\/origin.tech-impulse.com\/index.php\/blog\/"},"modified":"2025-03-30T19:24:37","modified_gmt":"2025-03-30T19:24:37","slug":"blog","status":"publish","type":"page","link":"https:\/\/originsights.com\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\tIt\u2019s time to level up research in the gaming industry\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Research in the gaming industry is increasingly specialised, but it may have lost touch with other types of insights that could really help games endure. Studios now have an opportunity to reset their research for the better.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tElena de Olano\t\t<\/span>\n\t\t\t\t\n\t\t\tJuly 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDon’t ditch your buyer personas just yet.\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Understanding how to use buyer personas effectively can help organisations align and improve customer centricity. Here are some of the insights we have gathered on how to create and bring to life powerful personas.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tMay 23, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAI is already answering surveys. Do you know what this means for your data?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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For many years, data quality was not a concern for research buyers. This has changed, and the widespread availability of AI hasn’t helped recently. Discover six ways to protect the quality of your surveys.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tMarch 28, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tActivation should be the top priority in your insights\u2019 strategy.\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Turning insights into action should be easy, but they don’t make it into business plans. Discover what you can do to prevent this from happening.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tDecember 19, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMarket research briefing: how to get started.\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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Many marketers struggle with research briefings. If this is the case, you are not alone. The good news is that even if you don’t do a lot of market research, you can still write a good brief if you follow a few tips.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tNovember 14, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDon’t let (bad) concept testing kill your innovation\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
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80% of product launches fail. Done right, concept testing can really help you make the right decisions. But don’t let bad concept testing ruin the ideas you really believe in.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tOctober 24, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t
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