{"id":1009,"date":"2024-05-16T11:20:11","date_gmt":"2024-05-16T11:20:11","guid":{"rendered":"https:\/\/origin.tech-impulse.com\/?page_id=1009"},"modified":"2025-03-30T18:59:01","modified_gmt":"2025-03-30T18:59:01","slug":"blog","status":"publish","type":"page","link":"https:\/\/originsights.com\/es\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Buyer<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tNo descartes todav\u00eda tus buyer personas\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

Understanding how to use buyer personas effectively can help organisations align and improve customer centricity. Here are some of the insights we have gathered on how to create and bring to life powerful personas. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tmayo 23, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAI is already answering surveys. Do you know what this means for your data?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

For many years, data quality was not a concern for research buyers. This has changed, and the widespread availability of AI hasn’t helped recently. Discover six ways to protect the quality of your surveys. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tmarzo 28, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Insight<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tActivation should be the top priority in your insights\u2019 strategy.\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

A number of hot topics are dominating the conversation about what will be key in market research and insights in<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tdiciembre 19, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tMarket research briefing: how to get started.\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

Stuck with your research brief? Many marketers struggle with research briefings, especially if they don’t have access to insights experts<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\tnoviembre 14, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tDon’t let (bad) concept testing kill your innovation\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\tMar Serr\u00e1n\t\t<\/span>\n\t\t\t\t\n\t\t\toctubre 24, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"\"<\/div><\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tIt\u2019s time to fix your brand tracking\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t
\n\t\t\t

Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\n\t\t\ttech\t\t<\/span>\n\t\t\t\t\n\t\t\tagosto 6, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t
<\/div>\n\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1009","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/pages\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":67,"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/pages\/1009\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/pages\/1009\/revisions\/3839"}],"wp:attachment":[{"href":"https:\/\/originsights.com\/es\/index.php\/wp-json\/wp\/v2\/media?parent=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}