Global and local marketing. How insights can help you align your teams?
«The local marketing team is incapable of doing what we asked them to do». «The global guys have no idea […]
It’s time to fix your brand tracking
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they
Debunking the price myth: Is it really the problem?
Inflation in recent years has led consumers to pay a very important attention to price when making purchase decisions. And