Don’t let (bad) concept testing kill your innovation
Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant […]
Many marketers fall in love with new product ideas. They get excited when it comes up and imagine the significant […]
«The local marketing team is incapable of doing what we asked them to do». «The global guys have no idea
Brand managers are divided when it comes to brand tracking. Some see it as a vital management tool that they