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SOLUTIONS

BRAND&PORTFOLIO STRATEGY

GROWTH BLOCKERS REVEALER

What We Solve

Prioritize your future activities with an understanding of the blockers between your brand and your target, hierarchized and expressed in consumers’ own words, together with solutions to overcome them.

INSIGHT CRAFTER

What We Solve

A set of of strategic insight platforms including buyer persona profiles and consumer stories to impact your communication and innovation initiatives short and long-term.

CATEGORY GROWTH OPPORTUNITIES

What We Solve

Detect and quantify category white spaces based on functional & emotional needstates. Understand how to capture those spaces while maximizing portfolio efficiencies with the help of opportunity portraits, including size of the prize and a thorough analysis on “how to win”.

BRAND FORGER

What We Solve

Translate blockers, insights and category white spaces into a relevant, unique and engaging brand positioning

 

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